![]() ![]() ![]() To make them open up to you better (by building trust and confidence), practice responding to your emails as quickly as possible. will generate the results you are looking for.īeyond this, ask and offer to solve any obstacles your prospect might be facing in moving forward toward closing.Try to be as specific as possible, this shows prospects that you are not wasting their time and they will understand why you want their attention-making it more likely for you to procure the information or response you want from them. Whatever your goal may be, clearly communicate and mention it in the email. Think about the next step in the lead nurturing process that will bring the lead closer to the sales funnel. Your goal(s) could range from, getting a demo booked, having a prospect sign up for a free trial, getting a meeting schedule, closing a sale, etc. However, that might not happen with the very first follow-up email you send out, you probably need to grease the wheels a little. The main goal is of course-to convert the prospect into a paying customer. Step 6: Automate Your Follow-Up Sequence Step 1: Determine The Objective Of Your Follow-Up Email and Communicate It To Your Prospectĭo not send an email if you don’t have a clear idea of your intent!ĭecide beforehand what exactly you wish to achieve with each and every specific follow-up email. Step 3: Provide Prospect With Context – Introductory Line Step 2: Ensure Your Initial Email’s Subject Line is Attention-Grabbing Step 1: Determine The Objective & Communicate It To Your Prospect Read more : Cold email structure that generates high open and reply rates How to write a follow-up email (6 steps) ![]() Like any other task you take up, coming up with goals for your cold outreach follow-up campaign is a must.īe crystal clear about your intentions and what you wish to accomplish by sending follow-up emails before you start working on one. Now let’s walk you through the step-by-step process of how to write a perfect follow-up email that will help you elicit a favorable response and bring you closer to sealing the deal. So ensure your initial email’s subject line is catchy enough).
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